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Why Link Building Still Matters and What are the Benefits?

Link building is a rather classical and one of the original components of search engine optimization; but as the entire concept of SEO has seen a lot of changes in the past several years, it seems like its significance has been belittled or undervalued due to other more recent and effective strategies. There even are so-called experts who believe that it no longer makes any sense to integrate or use link building as part of a general internet marketing campaign. Is this claim even true?

Yes, there is some truth to the notion that link building is quite an old strategy, but it still is full of value and significance. It’s safe to bet that the primary reason why some internet marketers render it useless is because they failed in their campaign. The truth is in link building, the biggest challenge is learning how to build links the right way.

Now if you are confused and divided over the issue of integrating link building in your SEO campaign, knowing the benefits of launching a correct strategy could very well influence your decision.
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1 – Page Authority
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Although it’s true that there now are so many different ways to help your website and pages rank higher in Google, the fact remains that major search engines will rank pages for a specific query based on the quantity as well as quality of inbound links to that particular page. Simply put, if you’re able to invest in a high quality and ideal link building campaign, there’s a much better likelihood that all of the pages in your website will obtain a favorable ranking in organic search results.

2 – Increased Referral Traffic

Unfortunately, the presence of so many different internet marketing strategies has led to many internet marketers completely forgetting the original purpose of building links. You see, the links you build will exist virtually forever, which means that readers and visitors to that page where the link is placed can click it as many times as they want. Therefore, if a reader or visitor is intrigued about the topic you wrote, that individual is more likely going to follow your link and get back to your site. You eventually will realize at the end of the day that the referral traffic you’re getting using this old method is actually more valuable than some of your SEO methods and strategies.

3 – Visibility

Finally, with effective link building, you’ll achieve more visibility, which corresponds to greater brand exposure and recognition.

So, taking those benefits into consideration, it is obvious that link building is still valuable today.